Lead Scoring
How the lead scoring system works
The score indicates lead quality on a scale from 0 to 100.
How It Works
The AI assigns a score to each lead based on conversation analysis. The score reflects the overall quality of the lead.
Automatic scoring
The score is automatically assigned by the AI during conversation analysis.
Interpreting the Score
80-100: High Quality
- Very interested lead
- Complete contact information
- Specific requests expressed
- Action: Top priority, contact immediately
60-79: Medium Quality
- Decent interest shown
- Some information available
- Action: Needs further qualification
40-59: Low Quality
- Uncertain interest
- Few details collected
- Action: Requires nurturing
0-39: Very Low Quality
- Generic curiosity
- Minimal or no information
- Action: Low priority
Quality Bands in Dashboard
The dashboard shows statistics by bands:
| Band | Score Range | Description |
|---|---|---|
| High quality | 80-100 | Priority leads |
| Medium quality | 60-79 | Leads to qualify |
Filter by Score
- Go to Leads
- Use the Minimum Score and Maximum Score filters
- View only leads in the desired range
Improving Lead Quality
To get higher quality leads:
- Configure the agent to ask for contact information
- Add qualification questions in the prompt
- Guide the conversation toward identifying interest and urgency
- Customize responses to collect useful data